Need I say more? We all know only too well how important first impressions are and with business nowadays normally first conducted via an online search for your product or services, it’s important you represent them well with a professional head shot. Virtual personal branding is as important as a firm handshake once was in introducing yourself to the world.
Especially for Small Business Owners…
Your face represents your business! It’s so important to update your visual brand annually. So taking a photo with your phone’s camera just doesn’t cut it. In fact, it will reflect poorly on you and your business!
Your potential customers want to know who you are as opposed to just what you do. And without a head shot available on your website or social media site, no initial trust can be formed. People only want to do business with people they feel they can trust.
Job Hunting and Recruiting
Depending on your industry, many professionals are on LinkedIn and it is used to keep others posted on a current job status and for looking at peer’s statuses. I’ve heard from others that if you’re not getting messages from recruiters, then you’re LinkedIn is not serving it’s purpose. Therefore, keeping your LinkedIn up-to-date is key! You’re probably already aware that One of the first things people see on LinkedIn is your photo. If you want to show a recruiter or a future employee that you’re serious and experienced, then your photo should show that too.
The Importance of a Professional Photographer
This is when it becomes really important to choose your photographer wisely. The right photographer will prepare you in advance about what to wear and, if applicable, where to do the session for atmosphere, to achieve the desired effect in your profession. She will know how to make you feel at ease on the day if you’ve never spent any length of time in front of a camera lens. She will use her trained skills to be able to set up lighting, composition, backgrounds and props appropriate to your goal and advise you on posing. She will show you the camera’s images from the back of her camera as you do them to ensure you’re getting what you need.
Some Steps to Consider
- Hire a professional photographer
- Hire a professional makeup artist
- Consult with your photographer or stylist to assist you in choosing the most flattering outfits for your head shot
- Select at least two outfits in which to be photographed; pick a colorful jacket, tie or scarf, but not so much to detract attention from your face
- Plan on spending $200 – $800 to get exactly what you need
- Be sure to get both web-sized and full-resolution files for online use and print, respectively
- For the full-resolution files, be sure to get a print-release from the photographer
Make sure what you choose to wear for your head shot is up-to-date.